SBI SO RECRUITMENT NOTIFICATION 2022-23 (OUT); APPLY BEFORE FEB 09

Updated On : 21 Jan, 2023

SBI SO RECRUITMENT 2023 IN DIGITAL MARKETING DEPARTMENT:

SBI SO Recruitment Notification 2022-23 has been released by the State Bank of India on January 19, 2023, on their official website. The SBI is inviting online applications from eligible candidates for the posts of President, Vice President and Manager in the Digital Marketing Department. Interested candidates can apply online from January 20 to February 09, 2023, through the bank’s official website. Read on to know more about the recruitment process, eligibility and other details.

The selection process of SBI SO 2023 consists of Shortlisting→ cumInteraction followed by CTC negotiation.

SBI SO 2022-23 IMPORTANT DETAILS:

Recruiting Organization	State Bank of India
Post	Specialist Cadre Officers
Online Application Starts on	20-01-2023
Last date to apply	09-02-2023
Last date of printing application	28-02-2023
Number of Posts	10
Official Website	Click Here
Official Notification	Click Here
Apply Link	Click Here

ELIGIBILITY CRITERIA FOR SBI SO RECRUITMENT 2022-23:

Age Limit:

The post-wise age limit is as follows:

Post	Age Limit
Vice President & Head (Digital Marketing)	Min.38 Max 50
Deputy Vice President (Analytical Marketing and Campaign)	Min. 33 Max 45
Deputy Vice President (Content Marketing)	Min. 33 Max 45
Deputy Vice President (Social Media & Affiliate Marketing)	Min. 33 Max 45
Deputy Vice President (Marketing- Own Digital Platforms)	Min. 33 Max 45
Deputy Vice President (Marketing Tech Stack)	Min. 33 Max 45
Deputy Vice President (Digital Acquisition)	Min. 33 Max 45
Manager (Digi Marketing)	Min. 25 Max 40

Educational Qualification:

The post-wise educational qualification and specific skills required are tabulated below:

Qualifications (As on 01-10-2022)

Specific skills required

Vice President & Head (Digital Marketing)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE/ UGC as on 01.10.2022

Minimum Percentage of Marks:

60% in MBA /PGDM

Other:

Digital marketing Certificate from Universities recognised by accrediting bodies of concerned countries.

Additional:

Additional Certification in Marketing on different media platforms e.g. Brand & Media etc. would be preferred.

I. Proven working experience in digital marketing

ii. Demonstrable experience leading and managing SEO/SEM/SMO, marketing database, email, social media and/or display advertising campaigns.

iii. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

iv. Good knowledge of website and App analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web trends).

v. Working Knowledge of ad serving tools (e.g. DART, Atlas, Sizmek).

vi.Excellent communication and decision-making skills.

Deputy Vice President (Analytical Marketing and Campaign)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE/ UGC as on 01.10.2022

Minimum Percentage of Marks:

60% in MBA /PGDM

Other:

Certification in Digital Marketing/Marketing Analytics from universities recognized by accrediting bodies of concerned countries. (Mandatory)

i.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

ii.Good knowledge of Statistical analysis software (e.g. R, SAS. SPSS, OR STATA) iii.Data mining and data visualization skills iv.Experience in Google Analytics

v.In-depth understanding of SEM campaign strategies and SEO practices vi.Strong analytical skills and data-driven thinking. vii.Excellent communication and decision marketing skills.

Deputy Vice President (Content Marketing)

Basic:

Full-Time MBA (Marketing) /PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE/ UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA /PGDM. Courses completed through correspondence/part-time/ Hybrid mode will not be eligible.

Other:

Certification in Digital Marketing / Content Marketing from universities recognized by accrediting bodies of concerned countries. (Mandatory)

i.Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles.

ii.Hands-on experience with Content Management Systems (e.g. WordPress) iii.Preferably good knowledge of the Financial Market and Products.

iv.Excellent communication and decision-making skills

Deputy Vice President (Social Media & Affiliate Marketing)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE/ UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA /PGDM

Other

Certificate in Digital Marketing / Social Media Marketing from universities recognised by accrediting bodies of concerned countries. (Mandatory)

i.Proven work experience as Social media and affiliate marketing.

ii.Preferably good knowledge of Financial Market and Products.

iii.Knowledge in website design iv.Knowledge in ad-serving technology v.Excellent communication and decision-making skills

Deputy Vice President (Marketing- Own Digital Platforms)

Basic:-

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE/ UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA / PGDM

Other:

Digital Marketing certification from universities recognised by accrediting bodies of concerned countries. (Mandatory)

i.Good knowledge of Financial Market and Products.

ii.Knowledge of different advertising platforms.

iii.Familiar with popular digital media trends, marketing strategies, analytics software and marketing tools.

iv.Advanced ability to drive creativity and innovation

v.Excellent communication and decision-making skills

Deputy Vice President (Marketing Tech Stack)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE / UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA / PGDM.

Other:

Digital Marketing certification from universities recognised by accrediting bodies of concerned countries. (As on 01.10.2022) (Mandatory)

i.Implementation ability on data visualization platforms

ii.Strong analytical skills to analyse metrics. iii.Excellent communication and decision-making skill

Deputy Vice President (Digital Acquisition)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE / UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA / PGDM

Other:

Digital Marketing certification from universities recognised by accrediting bodies of concerned countries.

i.Possess a strong track record of success in digital customer acquisition

ii.Strong analytical skills

iii.Strong communication and relationship building skills

iv.Decision-making skil

Manager (Digi Marketing)

Basic:

Full-Time MBA (Marketing) / PGDM or its equivalent, with specialisation in Marketing from institutions recognized/approved by Govt. bodies / AICTE / UGC as on 01.10.2022.

Minimum Percentage of Marks:

60% in MBA /PGDM

Other:

Digital Marketing certification from universities recognized by accrediting bodies of concerned countries.

i. Knowledge of Digital product of Banks/Financial institutions

ii. Ability to analyse multiple data sets

iii. Analytical and structured thinking

iv. Strong communication and relationship-building skills

v. Decision-making skill

For more details, refer to the official notification.

APPLICATION PROCESS FOR SBI SO RECRUITMENT 2022-23:

Visit the official website of the bank from the link given above.
Click on the careers tab given on top of the homepage.
Now look for the “ENGAGEMENT/RECRUITMENT OF SPECIALIST CADRE OFFICERS ON CONTRACT/REGULAR BASIS” link under the current openings.
Click on the Apply Link to submit your application.
You can log in to the portal if you are already registered or click on the registration link to register yourself first.
Enter your details carefully, upload the required documents required in the prescribed format and pay the application fees before finally submitting it.
Take a printout of the final application form and fee receipt for future reference.

Application fees

The category-wise application fees is as follows:

Category	Application Fees & Intimation Charges
General/ OBC/ EWS candidates	Rs. 750/-
SC/ ST/ PwBD candidates	No fees

The payment can be made by using a Debit Card/ Credit Card/ Internet Banking etc. by providing information as asked on the screen. Transaction charges for online payment, if any, will be borne by the candidates.