Aditya Birla Finance and AU Bank Launch Customized Co-Branded Credit Cards

Tags: Economics/Business

Aditya Birla Finance Limited (ABFL), a wholly-owned subsidiary of Aditya Birla Capital Limited (ABCL), has partnered with AU Small Finance Bank (SFB) Limited, India's largest SFB, to launch a new range of co-branded credit cards called Aditya Birla Finance AU credit cards.

An Overview of the News

• These credit cards are powered by both Visa and RuPay networks.

• The cards are available in four variants, each tailored to meet the financial needs of different customer segments:

  • ABC AU Flex: Designed for the mass market in India, offering an affordable option.

  • ABC AU Nxt: Tailored for millennials, with specialized features for younger customers.

  • ABC AU Pro: Targeted at affluent individuals, offering premium benefits.

  • ABC AU Biz: Geared towards entrepreneurs and business owners, with features beneficial for business expenses.

Rewards and Benefits

• The Aditya Birla Finance AU credit cards offer various rewards across categories such as lifestyle, travel, dining, education, entertainment, utilities, insurance, and more.

• An additional feature includes an unlimited 1% fuel surcharge waiver.

Special Features of Card Variants

• The Flex and Nxt variants offer lifetime-free benefits and allow cardholders to personalize their cards through the Aditya Birla Finance mobile app, earning rewards, cashback, and other varied benefits.

• The Pro variant provides accelerated reward points, airport lounge access, and a reduced forex markup fee.

• The Biz variant, with a monthly fee, offers accelerated reward points and up to a 30% discount across select dining partners.

AU Small Finance Bank Limited:

• Established: 1996

• Headquarters: Jaipur, Rajasthan

• Tagline: "Badlaav Humse Hai!"

• MD & CEO: Sanjay Agarwal

Aditya Birla Finance Limited (ABFL):

• Established: 1991

• Headquarters: Mumbai, Maharashtra

• MD & CEO: Rakesh Singh