Andhra Pradesh's 'Atreyapuram Putharekula' receives coveted Geographical Indication (GI) tag for traditional sweet
Geographical Indication Registry (GIR) has awarded the Geographical Indication (GI) tag to 'Atreyapuram Putharekula', a sweet made from rice and jaggery originating from Atreyapuram village in Konaseema district of Andhra Pradesh.
An Overview of the News
'Atreyapuram Putharekula' sweets GI registration comes under the 'Food Ingredients' category.
The official GI certificate handover ceremony took place at Damodaram Sanjeevayya National Law University (DSNLU) in Visakhapatnam.
The event coincides with the National Workshop on “Geographical Indications and GI Certificate Handover Ceremony for Atreyapuram Putharekula”.
The event was organized by the Center for Intellectual Property Rights and Technology Group and brought together experts and dignitaries from the field.
The GI tag was awarded to Sir Arthur Cotton Atreyapuram Putharekula Manufacturers Welfare Association, and it is valid from June 14, 2023, to December 12, 2031.
GIR, headquartered in Chennai, Tamil Nadu, functions under the Department for Promotion of Industry and Internal Trade (DPIIT), part of the Ministry of Commerce and Industry (MoCI).
Putharekula is a sweet dish made of a paper-thin layer of paper-like rice starch and filled with a mixture of sugar, dried fruits, and nuts.
The name "Putharekula" is derived from Telugu, where "putha" means "coating" and "reku" (plural "rekulu") means "sheet".
Local sweet makers usually use the MTU-3626 paddy variety, locally known as "Bondalu", which is extensively cultivated in the Konaseema region, to prepare this sweet.
About GI Tag:
The Geographical Indication (GI) mark is a certification that ensures the quality and uniqueness of products primarily linked to their place of origin.
As a member of the World Trade Organization (WTO), India enacted the Geographical Indications of Goods (Registration and Protection) Act in 1999, which came into effect on September 15, 2003.
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