Former NBCUniversal ad chief Linda Yaccarino named CEO of Twitter

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Linda Yaccarino, former advertising chief at NBCUniversal, has been appointed as the new CEO of Twitter, according to a tweet by Elon Musk, the current CEO of Twitter.

An overview of the news

• Yacarino will primarily focus on business operations, while Elon Musk will focus on product design and new technology.

• Yacarino is credited with modernizing the advertising business of Comcast Corp's entertainment and media division.

• Twitter's reputation with advertisers has taken a hit recently, with many leaving the platform amid concerns about ads appearing alongside inappropriate content.

• Yacarino's appointment follows the departure of NBCUniversal CEO Jeff Shell, who left the company after admitting to an inappropriate relationship with a woman.

• Musk completed the purchase of Twitter in October 2022 for $44 billion and said in December that he would step down as CEO once he found a suitable person for the position.

About Twitter 

• Twitter was founded in March 2006 by Jack Dorsey, Biz Stone, and Evan Williams as a social media platform for short, real-time messages called "tweets."

• It launched publicly in July 2006 and quickly gained popularity.

• In its early years, Twitter became known for its role in political activism and citizen journalism during events such as the Arab Spring.

• In October 20222, Twitter was acquired by Tesla CEO Elon Musk in a deal worth $44 billion.