Former NBCUniversal ad chief Linda Yaccarino named CEO of Twitter
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Linda Yaccarino, former advertising chief at NBCUniversal, has been appointed as the new CEO of Twitter, according to a tweet by Elon Musk, the current CEO of Twitter.
An overview of the news
Yacarino will primarily focus on business operations, while Elon Musk will focus on product design and new technology.
Yacarino is credited with modernizing the advertising business of Comcast Corp's entertainment and media division.
Twitter's reputation with advertisers has taken a hit recently, with many leaving the platform amid concerns about ads appearing alongside inappropriate content.
Yacarino's appointment follows the departure of NBCUniversal CEO Jeff Shell, who left the company after admitting to an inappropriate relationship with a woman.
Musk completed the purchase of Twitter in October 2022 for $44 billion and said in December that he would step down as CEO once he found a suitable person for the position.
Twitter was founded in March 2006 by Jack Dorsey, Biz Stone, and Evan Williams as a social media platform for short, real-time messages called "tweets."
It launched publicly in July 2006 and quickly gained popularity.
In its early years, Twitter became known for its role in political activism and citizen journalism during events such as the Arab Spring.
In October 20222, Twitter was acquired by Tesla CEO Elon Musk in a deal worth $44 billion.
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