India launches pilot phase of open e-commerce network
Tags: National Economics/Business
India has launched the pilot phase of Open Network for Digital Commerce (ONDC) in five cities.
ONDC is a UPI-type protocol and the entire exercise is aimed at expanding the reach of the fast-growing e-commerce sector to far-flung areas, helping small retailers and reducing the dominance of online giants.
The initiative also aims to curb the dominance of the two big multinational e-commerce players, who control more than half of the country's e-commerce business.
ONDC is a set of standards for voluntary adoption by vendors or logistics providers or payment gateways.
The pilot phase aims to connect 150 retailers across five cities – Delhi NCR, Bengaluru, Bhopal, Shillong and Coimbatore.
Presently 80 firms are working with ONDC and they are in various stages of integration.
These companies are building their apps for sellers, buyers, logistics or payment gateways.
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