LG Manoj Sinha inaugurates SARAS Aajeevika Mela 2023 in Jammu

Tags: Festivals State News

Jammu and Kashmir, Lieutenant Governor Manoj Sinha on 4 February inaugurated the SARAS Aajeevika Mela 2023 at Aquaplex Crown at Bagh-e-Bahu, Jammu. 

An overview of the news

• Women self-help groups from around 25 states and union territories across the country are participating in the fair.

• The 11-day fair is the first of its kind in the Union Territory of Jammu and Kashmir.

• This mega event will provide a platform to rural SHG women to sell and promote their self-made products and build marketing tie-ups with various sales platforms.

• 75 stalls and 10 food courts have been set up at the exhibition venue to display crafts, handicrafts, handlooms and delicacies.

• Self Help Groups will display handicrafts, handlooms and natural food items from different rural areas across the country.

• It is a national level fair which showcases unique and famous indigenous products from different states and union territories.

SARAS Aajeevika Mela

• It is an initiative of the Deen Dayal Dayal Upadhyaya Yojana of the Union Ministry of Rural Development.

• It aims to provide an opportunity to rural women self-help groups to showcase their skills, sell products and make direct contact with bulk buyers.

• This fair serves as an integrated approach for women empowerment. This has been linked with the Atmanirbhar Bharat approach.