LG Manoj Sinha inaugurates SARAS Aajeevika Mela 2023 in Jammu

Tags: Festivals State News

LG Manoj Sinha inaugurates SARAS Aajeevika Mela 2023 in Jammu

Jammu and Kashmir, Lieutenant Governor Manoj Sinha on 4 February inaugurated the SARAS Aajeevika Mela 2023 at Aquaplex Crown at Bagh-e-Bahu, Jammu

An overview of the news

  • Women self-help groups from around 25 states and union territories across the country are participating in the fair.

  • The 11-day fair is the first of its kind in the Union Territory of Jammu and Kashmir.

  • This mega event will provide a platform to rural SHG women to sell and promote their self-made products and build marketing tie-ups with various sales platforms.

  • 75 stalls and 10 food courts have been set up at the exhibition venue to display crafts, handicrafts, handlooms and delicacies.

  • Self Help Groups will display handicrafts, handlooms and natural food items from different rural areas across the country.

  • It is a national level fair which showcases unique and famous indigenous products from different states and union territories.

SARAS Aajeevika Mela

  • It is an initiative of the Deen Dayal Dayal Upadhyaya Yojana of the Union Ministry of Rural Development.

  • It aims to provide an opportunity to rural women self-help groups to showcase their skills, sell products and make direct contact with bulk buyers.

  • This fair serves as an integrated approach for women empowerment. This has been linked with the Atmanirbhar Bharat approach.

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