LG Manoj Sinha inaugurates SARAS Aajeevika Mela 2023 in Jammu
Tags: Festivals State News
Jammu and Kashmir, Lieutenant Governor Manoj Sinha on 4 February inaugurated the SARAS Aajeevika Mela 2023 at Aquaplex Crown at Bagh-e-Bahu, Jammu.
An overview of the news
Women self-help groups from around 25 states and union territories across the country are participating in the fair.
The 11-day fair is the first of its kind in the Union Territory of Jammu and Kashmir.
This mega event will provide a platform to rural SHG women to sell and promote their self-made products and build marketing tie-ups with various sales platforms.
75 stalls and 10 food courts have been set up at the exhibition venue to display crafts, handicrafts, handlooms and delicacies.
Self Help Groups will display handicrafts, handlooms and natural food items from different rural areas across the country.
It is a national level fair which showcases unique and famous indigenous products from different states and union territories.
SARAS Aajeevika Mela
It is an initiative of the Deen Dayal Dayal Upadhyaya Yojana of the Union Ministry of Rural Development.
It aims to provide an opportunity to rural women self-help groups to showcase their skills, sell products and make direct contact with bulk buyers.
This fair serves as an integrated approach for women empowerment. This has been linked with the Atmanirbhar Bharat approach.
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