Marico's Saugata Gupta appointed ASCI Chairman

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Saugata Gupta, Managing Director and CEO of Marico Limited, was named the new Chairman of the Advertising Standards Council of India (ASCI).

An Overview of the News

  • Parth Sinha, President of Response at Bennett Coleman & Company Limited, was elected as the Vice Chairman of ASCI.

  • Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Limited, was appointed as the Honorary Treasurer of ASCI.

About ASCI:

  • ASCI, established in 1985, is a voluntary self-regulatory organization within the Indian advertising industry.

  • It operates as a non-profit company under Section 25 of the Companies Act.

  • ASCI's primary mission is to promote self-regulation in advertising and protect the interests of consumers.

  • It enforces a code of self-regulation that mandates advertising that is legal, decent, honest, truthful and non-dangerous or harmful while ensuring fairness in competition.

Regulatory Role:

  • ASCI reviews and resolves complaints related to advertisements on various media channels including print, TV, radio and digital platforms.

  • It collaborates with government bodies such as the Department of Consumer Affairs, FSSAI, Ministry of AYUSH and Ministry of Information and Broadcasting to regulate misleading advertisements in specific sectors.

  • The Supreme Court of India has recognized ASCI's self-regulatory mechanism as an effective tool to regulate TV and radio advertising content.

  • ASCI is a member of the International Council on Advertising Self-Regulation (ICAS).

Recognition and Headquarters:

  • ASCI has received awards from the European Advertising Standards Alliance (EASA) for its efforts, including recognition for its mobile app "ASCIOnline".

  • The headquarters of the organization is located in Mumbai, India.

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