President Draupadi Murmu will inaugurate the Ayushman Bhava campaign

Tags: National

President Draupadi Murmu will inaugurate the Ayushman Bhava campaign on September 13, 2023, for universal healthcare access.

An Overview of the News 

• Union Health Minister Dr. Mansukh Mandaviya announced the initiative at a media briefing in New Delhi.

• The Ayushman Bhava campaign aims to provide comprehensive health services by ensuring coverage for every village and town across India.

• Its objective is to ensure that no person is deprived of access to health services.

• The campaign is a collaborative effort led by Gram Panchayats in coordination with the Health Department, other government departments, and local elected bodies in both rural and urban areas.

The Ayushman Bhava campaign consists of three primary components:

1. Ayushman - Apke Dwar 3.0:  Bringing health services directly to people's homes.

2. Ayushman Melas: Health fairs at health and wellness centers and community health centers.

3. Ayushman Sabhas: Community assemblies in each village and panchayat focused on healthcare-related discussions and initiatives.

Implementation Timeline:

• The Ayushman Bhava campaign will be implemented during Seva Pakhwada (Service Fortnight) from September 17 (Prime Minister Narendra Modi's birthday) to October 2 (Gandhi Jayanti).