Star Sports signed Rishabh Pant as its 'Believe Ambassador'
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On 21 April, The Walt Disney Company owned Star Sports signed Indian cricketer Rishabh Pant as its latest 'Believe Ambassador'.
An Overview of the News
The company has cricketers including Hardik Pandya, Ravindra Jadeja, KL Rahul and Shreyas Iyer as 'Believe Ambassadors'.
Star Sports had only two ambassadors in 2017 and Virat Kohli is also a part of this association.
The 'Believe Ambassadors' represent different parts of the country as well as different IPL teams.
Star Sports will work closely with cricketers to develop new campaigns and properties to increase the popularity of the sport and drive fandom, especially among the youth.
Viacom18-owned a JioCinemhas signed men's cricket India captain Rohit Sharma as its brand ambassador.
Rishabh Pant - Brand Ambassador of JSW Steel, Himalaya Drug Company, Uttarakhand
Cricketer Sachin Tendulkar - Brand Ambassador of BMW in India
Virat Kohli - Brand Ambassador of Audi in India
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