Virat Kohli is the new brand ambassador of Noise

Tags: Person in news

Noise, India’s consumer tech brand has roped in the youth icon cricketer- Virat Kohli as its new brand ambassador for their smartwatch series on 2 December. 

Important facts

• The new partnership will bring together the two domains together which is said to exemplify the brand. 

• The partnership will further help in deepening consumer trust and allegiance.

• Noise and Virat Kohli- both are leaders in the smart connected lifestyle industry and the cricket world respectively. 

• Noise signed Kohli because of his super-athlete fitness, which makes him a role model for the brand.

• Noise has staked claim to emerge as one of the strongest Indian brands in the smartwatch segment.

• Over the tenure, Virat will be involved in a robust campaign that entails all touchpoints related to the smartwatch segment of the company.

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