Wakefit signs Bollywood actor Ayushmann Khurrana as brand ambassador

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Wakefit, a leading direct-to-consumer home and sleep solutions brand in India, has announced popular Bollywood actor Ayushmann Khurrana as its new brand ambassador.

An overview of the news

• The company, known for its off-beat and engaging marketing communications, unveiled the partnership.

• In the campaign, Ayushmann can be seen calmly taking a power nap on the sets and refilling his energy meter.

• He later appears in a genre format called 'Sleep India Sleep', which addresses the serious problem of sleep deprivation in India and urges people to prioritize their sleep health.

• Ayushmann will be the face of the brand and will lead the upcoming campaigns, creating awareness and education about sleep health and its importance in modern times.

• The objective of the association is to strengthen the brand identity of the company and expand its affiliation across the country.