Wakefit signs Bollywood actor Ayushmann Khurrana as brand ambassador
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Wakefit, a leading direct-to-consumer home and sleep solutions brand in India, has announced popular Bollywood actor Ayushmann Khurrana as its new brand ambassador.
An overview of the news
The company, known for its off-beat and engaging marketing communications, unveiled the partnership.
In the campaign, Ayushmann can be seen calmly taking a power nap on the sets and refilling his energy meter.
He later appears in a genre format called 'Sleep India Sleep', which addresses the serious problem of sleep deprivation in India and urges people to prioritize their sleep health.
Ayushmann will be the face of the brand and will lead the upcoming campaigns, creating awareness and education about sleep health and its importance in modern times.
The objective of the association is to strengthen the brand identity of the company and expand its affiliation across the country.
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