WAVES a new OTT Platform launched at IFFI

Tags: National News

WAVES a new OTT Platform launched at IFFI

Why in news?

• Chief Minister of Goa Dr.Pramod Sawant launched ‘WAVES’ the OTT platform of the national public broadcaster, Prasar Bharati at the opening ceremony of 55th International Film Festival of India (IFFI) in Goa.

Important points:

• Doordarshan, India’s iconic public broadcaster, has ventured into the OTT (Over-The-Top) platform space to cater to the growing demand for digital streaming services. 
• The platform aims to revive nostalgia while embracing modern digital trends by offering a rich mix of classic content and contemporary programming.
•  By leveraging its decades-long legacy and national trust, Doordarshan's OTT platform bridges the gap between traditional television and modern streaming, reaching tech-savvy youth and older generations alike.

Features:

• ‘WAVES’ makes its entry as a large aggregator OTT with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages - Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese. It will be spread across 10+ Genres of Infotainment.
•  It will provide Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations for videoand gaming content, and online shopping through Open Network for Digital Commerce (ONDC) supported e-commerce platform. 
• WAVES includes LIVE events like the Prabhu Shriram Lalla Aarti LIVE from Ayodhya and the monthly Mann ki Baat by Prime Minister Narendra Modi.
•  WAVES will also launch aCyber Security awareness campaign with Daily Video messages in partnership with CDAC, MeitY.

What is OTT?

• OTT stands for "over-the-top" and refers to a method of delivering streaming media content over the internet. 
• OTT content can be accessed on-demand without the need for a cable or satellite provider.