Wrangler signs Smriti Mandhana as brand ambassador

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Ace Turtle Omni Pvt Ltd., a retail company, has selected Indian cricketer Smriti Mandhana as the brand ambassador for its Wrangler brand. Ace Turtle is the licensee of Wrangler in India.

An overview of the news

• The company aims for significant expansion in the fiscal year 2024.

• Mandhana embodies the company's values and is expected to inspire customers to embrace their uniqueness and pursue their dreams.

• Tuhin Mishra, co-founder and Managing Director of the talent management firm, expressed delight in facilitating the endorsement association between Mandhana and Wrangler.

Mandhana's Achievements

• Mandhana has established herself in international women's cricket and gained a global fan base through her exceptional talent and fearless approach.

• She has received the ICC Women's Cricketer of the Year award twice for her outstanding performances on the cricket field.

• Smriti Mandhana was the highest bid player, receiving ₹3.4 crore, in the Women's Premier League auctions.

• Starting at a base price of ₹50 lakh, she was eventually bought by the Royal Challengers Bangalore.