ACKO unveils 'Platinum Health Plan'
Tags: Government Schemes
ACKO, a leading insurance company, has introduced a new health insurance product known as “ACKO Platinum Health Plan”.
An Overview of the News
“ACKO Platinum Health Plan” offers several notable features including:
100% Bill Payment: It guarantees payment of the entire medical bill, reducing the financial burden during a health crisis.
No limit on room rent: There is no restriction on room rent, giving greater flexibility to policyholders.
Zero waiting period: Policyholders get instant coverage without any waiting period.
To promote this new health insurance scheme, ACKO has brought back the popular characters Munna Bhai and Circuit played by Sanjay Dutt and Arshad Warsi from the iconic Bollywood film series.
The title of the ad campaign is "Health Insurance ki Subah Ho Gayi Mamu."
The campaign is directed by renowned filmmaker Rajkumar Hirani, who is known for his storytelling abilities.
Alignment with company goals:
Ashish Mishra, EVP-Marketing at ACKO, noted that the characters of Munna and Circuit align with the company's mission to challenge traditional health insurance norms and simplify the process for customers.
The campaign aims to educate the audience about the key aspects of ACKO Platinum Health Plan, including zero waiting period, 100% bill payments, importance of full disclosure for stress-free claims and ease of filing claims.
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