ACKO unveils 'Platinum Health Plan'

Tags: Government Schemes

ACKO, a leading insurance company, has introduced a new health insurance product known as “ACKO Platinum Health Plan”.

An Overview of the News

“ACKO Platinum Health Plan” offers several notable features including:

• 100% Bill Payment: It guarantees payment of the entire medical bill, reducing the financial burden during a health crisis.

• No limit on room rent: There is no restriction on room rent, giving greater flexibility to policyholders.

• Zero waiting period: Policyholders get instant coverage without any waiting period.

Promotion Strategy:

• To promote this new health insurance scheme, ACKO has brought back the popular characters Munna Bhai and Circuit played by Sanjay Dutt and Arshad Warsi from the iconic Bollywood film series.

• The title of the ad campaign is "Health Insurance ki Subah Ho Gayi Mamu."

• The campaign is directed by renowned filmmaker Rajkumar Hirani, who is known for his storytelling abilities.

Alignment with company goals:

• Ashish Mishra, EVP-Marketing at ACKO, noted that the characters of Munna and Circuit align with the company's mission to challenge traditional health insurance norms and simplify the process for customers.

Educational Focus:

• The campaign aims to educate the audience about the key aspects of ACKO Platinum Health Plan, including zero waiting period, 100% bill payments, importance of full disclosure for stress-free claims and ease of filing claims.