Amazon India signs MoU with Manipur govt to sell Panthoibi Emporium products

Tags: Economy/Finance State News

E-commerce Amazon and the Manipur government inaugurated Panthoibi Emporium, an online platform for the display and sale of handlooms and handicrafts from the state.

  • A Memorandum of Understanding (MoU) was also signed for this online store between e-commerce Amazon and the Manipur government.

  • The initiative will benefit about 300,000 artisans, weavers and members of tribal communities in the state.

  • Operated under the aegis of the Directorate of Handlooms and Textiles, Panthoibi Emporium is a part of Manipur Handloom and Handicrafts Development Corporation Limited (MHHDCL), a government enterprise for the development of local artisans.

  • Panthoibi Emporium on Amazon.in includes hand woven clothing, handcrafted hats and bags, terracotta products as well as kauna crafts – a unique handicraft of Manipur in which kauna wood is used to make baskets, purses, bags etc.

  • The Manipuri queen Phi, a hand-woven shawl made of silk, can also be found on the website.

  • In addition, food items typical of Manipur, including black rice, tea, GI tagged chillies, lemons and oranges, will also be available for sale.

  • About Manipur

  • Manipur is also called the 'Orchid Basket' of the country. 500 species of orchid flowers are found here.

  • This northeastern state is described as Swarna Bhoomi or   'Suvarnabhu'.

  • The major population here is Manipuri people known as Meiti.

  • Loktak Lake is an important lake here.

  • The language of the people here is Manipuri, which was added to the Eighth Schedule of the Constitution of India in 1992.

  • Capital- Imphal

  • Governor- L A Ganesan

  • Chief Minister- N Biren Singh

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