APEDA inks MoU with Lulu Hypermarket for export promotion of millets in GCC countries
In a move to harness export potential of millets to the Gulf Cooperation Countries (GCCs), the Agricultural and Processed Food Products Export Development Authority (APEDA) has signed a Memorandum of Understanding (MoU) with Lulu Hypermarket LLC on 21 February 2023.
An overview of the news
APEDA aims to promote millet products and value-added products worldwide in collaboration with Lulu Group.
Lulu Group is an international retail hypermarket chain that operates stores and shopping malls inBahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
As per the agreement, Lulu Group will facilitate promotional activities for millet products and enable the country to showcase millet and its value-added products.
APEDA will facilitate manufactures to send various samples of millet products to Lulu Hypermarkets, which will be showcased at its various stores.
APEDA, in association with Lulu Group, will also provide assistance in labelling of the products in accordance with the requirement of different importing countries.
As a part of programs to promote the International Year of Millets 2023, APEDA is organising export promotion activities for millets at 16 international trade fairs, includingGulfood 2023.
India has exported millets worthUSD 46.05 million during April-November 2022-23 and UAE is the major importer of Indian millets.
The Agricultural and Processed Food Products Export Development Authority (APEDA) was established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December 1985.
This authority functions under the Ministry of Commerce and Industry.
Headquarters- New Delhi
Chairman- Dr. M. Angamuthu
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