Federal Bank launches 'I am Adyar, Adyar is me' campaign

Tags: Economy/Finance National News

The campaign 'I am Adyar, Adyar is me' was launched by the Federal Bank in Chennai on 6th June.

An Overview of the News

• The campaign aims to honour and celebrate the local community of Adyar.

• The Adyar branch of Federal Bank has been converted into a living museum for the campaign.

• Vibrant paintings depicting the vibrant spirit of Adyar now adorn the walls of the branch.

• The campaign features a special exhibition showcasing 40 compelling stories of the individuals who made Adyar special.

• The campaign aims to capture the essence of Adyar and promote its rich culture and heritage.

• It fosters a sense of pride and belonging among local residents.

• The 'I am Adyar, Adyar is me' campaign is an innovative initiative by Federal Bank to honour and recognize the Adyar community.

Federal Bank Limited:

• It is an Indian private sector bank headquartered in Aluva, Kochi, Kerala.

• The bank operates 1,370 branches in various states of India.

• Federal Bank has representative offices in Abu Dhabi, Qatar, Kuwait, Oman and Dubai.

• The bank provides a wide range of financial services to its customers including retail banking, corporate banking, treasury operations and wealth management.

• It emphasises a customer-centric approach and strives to provide efficient and convenient banking solutions.

Founder - K.P Hormis

Establishment - 23 April 1931, Nedumpuram

CEO - Shyam Srinivasan

About Tamil Nadu

• The state was formed on 26 January 1950 but its boundaries were redrawn on 14 January 1969.

• It is situated at the mouth of the Arabian Sea, the Bay of Bengal and the Indian Ocean.

Capital - Chennai

Governor - Ravindra Narayan Ravi

Chief Minister - MK Stalin

Assembly seats - 235 seats

Rajya Sabha seats - 18

Lok Sabha seats - 39