Kerala’s FarmersFZ start-up chosen for UN’s Accelerator Programme

Tags: State News

Farmers Fresh Zone (FarmersFZ), a Kerala-based startup, has achieved recognition by being chosen for the United Nations' 'Accelerator Programme.' 

An overview of the news

• This program, organized by the Food and Agriculture Organization (FAO) of the UN, aims to support and develop agri-food startups worldwide.

Inclusion in the List of 12 Agri-Food Startups

• FarmersFZ has been included in a select list of 12 agri-food startups worldwide, curated by the UN body. 

• The Kochi-based multichannel marketplace platform, operating under the Kerala Startup Mission (KSUM), aims to contribute to the achievement of the UN Sustainable Development Goals.

Kerala Startup Mission (KSUM)

• FarmersFZ operates under the Kerala Startup Mission (KSUM), which serves as the nodal agency for entrepreneurship development and incubation activities in the state of Kerala, India. 

• KSUM promotes and supports startup initiatives across various sectors, including agriculture and food technology.

Participation in the UN Event 

• Pradeep P.S., the CEO of FarmersFZ, will attend the UN event in Rome next month. 

• This event, known as the 'UN Food Systems Summit Stocktaking Moment,' will take place at the premises of the Food and Agriculture Organization of the United Nations (FAO) from July 24 to 26, 2023. 

• The program provides an opportunity for FarmersFZ to showcase its model to countries from different continents.

FarmersFZ's Mission

• FarmersFZ acts as a bridge between rural farmers and urban consumers, offering healthy, premium-quality, and pesticide-free vegetables within 24 hours of harvest. 

• The platform connects over three lakh consumers and 2,000 farmers in Kerala, facilitating direct farm-to-table delivery.