Federal Bank launches 'I am Adyar, Adyar is me' campaign
The campaign 'I am Adyar, Adyar is me' was launched by the Federal Bank in Chennai on 6th June.
An Overview of the News
The campaign aims to honour and celebrate the local community of Adyar.
The Adyar branch of Federal Bank has been converted into a living museum for the campaign.
Vibrant paintings depicting the vibrant spirit of Adyar now adorn the walls of the branch.
The campaign features a special exhibition showcasing 40 compelling stories of the individuals who made Adyar special.
The campaign aims to capture the essence of Adyar and promote its rich culture and heritage.
It fosters a sense of pride and belonging among local residents.
The 'I am Adyar, Adyar is me' campaign is an innovative initiative by Federal Bank to honour and recognize the Adyar community.
Federal Bank Limited:
It is an Indian private sector bank headquartered in Aluva, Kochi, Kerala.
The bank operates 1,370 branches in various states of India.
Federal Bank has representative offices in Abu Dhabi, Qatar, Kuwait, Oman and Dubai.
The bank provides a wide range of financial services to its customers including retail banking, corporate banking, treasury operations and wealth management.
It emphasises a customer-centric approach and strives to provide efficient and convenient banking solutions.
Founder - K.P Hormis
Establishment - 23 April 1931, Nedumpuram
CEO - Shyam Srinivasan
About Tamil Nadu
The state was formed on 26 January 1950 but its boundaries were redrawn on 14 January 1969.
It is situated at the mouth of the Arabian Sea, the Bay of Bengal and the Indian Ocean.
Capital - Chennai
Governor - Ravindra Narayan Ravi
Chief Minister - MK Stalin
Assembly seats - 235 seats
Rajya Sabha seats - 18
Lok Sabha seats - 39
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