Govt launches “Jagriti” mascot for empowering consumers

The Department of Consumer Affairs has launched a mascot “Jagriti” on 15th July to empower consumers and create awareness about their rights.

About “Jagriti” mascot

Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and solving consumer problems.
It will be used to create consumer awareness about various topics of the department.
Its themes include the provisions of the Consumer Protection Act 2019, hallmarking, National Consumer Helpline Toll-free number 1915, provisions of the Weights and Measures Act, decisions of the Central Consumer Protection Authority and testimonials by consumers on grievance redressal.
The Jagriti mascot will be featured in all its media campaigns with the tagline "Jago Grahak Jago".

Aims of ‘Jagriti’ Mascot

Strengthening consumer awareness campaign presence in digital and multimedia
Reinforce a strong young and informed consumer as the top consumer rights awareness recall brand

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