Govt launches “Jagriti” mascot for empowering consumers

Tags: National News

The Department of Consumer Affairs has launched a mascot “Jagriti” on 15th July to empower consumers and create awareness about their rights.

About “Jagriti” mascot

  • Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and solving consumer problems.

  • It will be used to create consumer awareness about various topics of the department.

  • Its themes include the provisions of the Consumer Protection Act 2019, hallmarking, National Consumer Helpline Toll-free number 1915, provisions of the Weights and Measures Act, decisions of the Central Consumer Protection Authority and testimonials by consumers on grievance redressal.

  • The Jagriti mascot will be featured in all its media campaigns with the tagline "Jago Grahak Jago".

Aims of ‘Jagriti’ Mascot

  • Strengthening consumer awareness campaign presence in digital and multimedia

  • Reinforce a strong young and informed consumer as the top consumer rights awareness recall brand

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