Meri LiFE, Mera Swachh Shahar' mega campaign launched by Union Minister Hardeep S Puri

Tags: Environment National National News

Union Minister Hardeep S Puri launched the campaign 'Meri LiFE, Mera Swachh Shahar' in New Delhi.

An Overview of the News

• The campaign promotes the Reduce, Reuse and Recycle (RRR) concept of waste management.

• This campaign will strengthen the resolve of the citizens under SBM-U 2.0 and also promote the purpose of Mission Life.

• RRR centres or one-stop collection centres were set up across the country on May 20.

• The centres will accept unused or used plastic items, clothing, shoes, books and toys.

• Citizens can donate used clothes, shoes, books, toys and plastic at RRR centres.

• The collected items will be recycled for reuse or turned into new products.

• The campaign will culminate with the resolution of LiFE on 5 June.

Mission LiFE:

• The mission was launched by the Prime Minister on October 20, 2022 at Kevadia, Gujarat.

• It aims to bring about behaviour change in individuals through simple, actionable steps.

• It aims to discourage mindless and wasteful consumption patterns and promote conscious and planned usage.

• The Ministry of Environment, Forest and Climate Change is the nodal ministry responsible for national level coordination and implementation of Mission LiFE.

Swachh Bharat Mission-Urban 2.0 (SBM-U 2.0)

• It was launched on 1 October 2021 to achieve the vision of 'Garbage Free Cities'.

• It aims to achieve safe sanitation in urban areas.

• SBM-U 2.0 focuses on making all cities 'garbage free' and ensuring proper grey and black water management.

• The mission emphasises source segregation of solid waste, 3R principles (reduce, reuse, recycle), scientific processing of municipal solid waste, and remediation of heritage dumpsites.