Meri LiFE, Mera Swachh Shahar' mega campaign launched by Union Minister Hardeep S Puri
Union Minister Hardeep S Puri launched the campaign 'Meri LiFE, Mera Swachh Shahar' in New Delhi.
An Overview of the News
The campaign promotes the Reduce, Reuse and Recycle (RRR) concept of waste management.
This campaign will strengthen the resolve of the citizens under SBM-U 2.0 and also promote the purpose of Mission Life.
RRR centres or one-stop collection centres were set up across the country on May 20.
The centres will accept unused or used plastic items, clothing, shoes, books and toys.
Citizens can donate used clothes, shoes, books, toys and plastic at RRR centres.
The collected items will be recycled for reuse or turned into new products.
The campaign will culminate with the resolution of LiFE on 5 June.
The mission was launched by the Prime Minister on October 20, 2022 at Kevadia, Gujarat.
It aims to bring about behaviour change in individuals through simple, actionable steps.
It aims to discourage mindless and wasteful consumption patterns and promote conscious and planned usage.
The Ministry of Environment, Forest and Climate Change is the nodal ministry responsible for national level coordination and implementation of Mission LiFE.
Swachh Bharat Mission-Urban 2.0 (SBM-U 2.0)
It was launched on 1 October 2021 to achieve the vision of 'Garbage Free Cities'.
It aims to achieve safe sanitation in urban areas.
SBM-U 2.0 focuses on making all cities 'garbage free' and ensuring proper grey and black water management.
The mission emphasises source segregation of solid waste, 3R principles (reduce, reuse, recycle), scientific processing of municipal solid waste, and remediation of heritage dumpsites.
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