Ministry of AYUSH ties up with ITDC to promote Medical Value Travel in India
Tags: National News
The Ministry of AYUSH has signed an MoU with India Tourism Development Corporation (ITDC), Ministry of Tourism, to promote Medical Value Travel in Ayurveda and other traditional systems of medicine.
An overview of the news
The MoU was signed by Dr. Shashi Ranjan Vidyarthi, Director, Ministry of AYUSH and Shri Piyush Tiwari, Director (Commercial & Marketing), ITDC.
Under the MoU, the Ministry of AYUSH will provide training to ITDC officials to sensitise them about the medical value of travel in Ayurveda and other traditional systems of medicine.
The implementation and progress of the MoU will be monitored by a Joint Working Group (JWG), which will be co-chaired by representatives of the Ministry of AYUSH and ITDC.
JWG will also identify best practices adopted by Malaysia, Singapore and Thailand etc. to promote themselves as preferred destinations for medical value travel.
The opportunities and challenges to promote Medical Value Travel in India were discussed by the G20 delegates at the recently concluded first G20 Health Working Group meeting under the chairmanship of India in Thiruvananthapuram, Kerala.
Medical Value Travel
Medical Value Travel is created to promote itself as a quality healthcare destination for patients around the world.
According to the Global Wellness Institute (GWI) report 'The Global Wellness Economy: Looking Beyond Covid', the global wellness economy will grow at a rate of 9.9 percent annually.
The AYUSH based healthcare and wellness economy is estimated to grow to $70 billion by 2025.
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