Ministry of Textile inaugurated the 'Lota Shop' at National Crafts Museum, New Delhi

Tags: National News

The Ministry of Textile inaugurated the 'Lota Shop' at National Crafts Museum, New Delhi on 14 June.

• Central Cottage Industries Corporation of India Limited (CCIC), popularly known as Central Cottage Industries Emporium, has opened 'Lota Shop'.

• It displays the finest handicrafts, souvenirs, handicrafts and textiles based on the traditional craft forms of India.

• It has immense potential to attract foreign tourists and buyers.

• It will give a new direction to the handicrafts sector as well as the artisans in the light of the 'One Nation One Product' initiative launched by the Centre.

• The centre is also working towards one district one product which will give impetus to the handicrafts sector as well as the artisans.

• The museum provides accommodation facilities and also provides audio-visual facilities for the visitors.

• What is One District One Product scheme?

• It aims to realize the true potential of a district, promote economic development and generate employment and rural entrepreneurship.

• The Ministry of Food Processing had entered into an agreement with NAFED to develop 10 brands into one district one product brand.

• Of this, six brands have been launched till now.

• All products will be available across NAFED markets, e-commerce platforms and leading retail stores across India.

• It was launched by the Uttar Pradesh government in January, 2018, and was later adopted by the central government after seeing its success.

• Its aim is to identify, promote and brand a product from one district.