Ministry of Textile inaugurated the 'Lota Shop' at National Crafts Museum, New Delhi
Tags: National News
The Ministry of Textile inaugurated the 'Lota Shop' at National Crafts Museum, New Delhi on 14 June.
Central Cottage Industries Corporation of India Limited (CCIC), popularly known as Central Cottage Industries Emporium, has opened 'Lota Shop'.
It displays the finest handicrafts, souvenirs, handicrafts and textiles based on the traditional craft forms of India.
It has immense potential to attract foreign tourists and buyers.
It will give a new direction to the handicrafts sector as well as the artisans in the light of the 'One Nation One Product' initiative launched by the Centre.
The centre is also working towards one district one product which will give impetus to the handicrafts sector as well as the artisans.
The museum provides accommodation facilities and also provides audio-visual facilities for the visitors.
What is One District One Product scheme?
It aims to realize the true potential of a district, promote economic development and generate employment and rural entrepreneurship.
The Ministry of Food Processing had entered into an agreement with NAFED to develop 10 brands into one district one product brand.
Of this, six brands have been launched till now.
All products will be available across NAFED markets, e-commerce platforms and leading retail stores across India.
It was launched by the Uttar Pradesh government in January, 2018, and was later adopted by the central government after seeing its success.
Its aim is to identify, promote and brand a product from one district.
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