Prasar Bharti launches new logo

Tags: National News

India's public broadcaster Prasar Bharati unveiled its new logo on July 11, 2022. The Logo was released by Apurva Chandra, secretary, ministry of information and broadcasting. 

• About Logo

• The new logo of Prasar Bharati is full of rich meanings.

• The central circle and the elements of the map of India depict trust, security and service of perfection to the common man.

• The dark medium blue colour of the logo represents both the sky and the sea which is associated with open space, freedom, intuition, imagination, inspiration and sensitivity.

• The colour blue also represents the meaning of depth, trust, loyalty, honesty, knowledge, confidence, stability, trust and intelligence.

• The blue colour also pays homage to the Indian ethos and traditions associated with religious figures, mythological characters found in Indian miniature paintings.

• The Logo is defined as a blend of both AIR and Doordarshan.

• About Prasar Bharati

• It is the largest statutory autonomous public broadcasting agency in India which was established in 1997.

• It was established under an Act of Parliament and consists of Doordarshan Television Network and All India Radio.

• In September 1990, the Parliament passed the Prasar Bharati (Broadcasting Corporation of India) Act. 

• This act made provision for the establishment of a Broadcasting Corporation of India named Prasar Bharati.

• Head quarters - New Delhi