Rashmika Mandanna becomes the brand ambassador for Epson India
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Printer company Epson India has signed popular actress Rashmika Mandanna as its brand ambassador.
An overview of the news
Mandanna will collaborate with the company in a multi-media campaign to promote its 'EcoTank' printers this month.
Epson India aims to leverage Rashmika Mandanna's popularity and diverse fan base across Kannada, Telugu, Hindi, and Tamil cinema to reach a wider audience, particularly the younger generation, through the campaign.
The company believes her association will help spread awareness about their products and the benefits they offer.
Epson India's perspective
Tushad Talati, the Director of Brand and Communication at Epson India, expressed the company's enthusiasm for having Rashmika Mandanna as their brand ambassador.
Through the campaign, they aim to reach a wider audience and raise awareness about the printers and their advantages.
Mandanna's other endorsements and industry trends
Rashmika Mandanna is also associated with brands such as PlayerzPot, 7Up, TTK Healthcare's Eva, and others.
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