RIL lunches its FMCG Brand ‘Independence’

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India’s largest private sector company Reliance Industries limited (RIL) entered into the highly competitive Indian Fast Moving Consumer Goods(FMCG) market with the soft launch of its “Independence” brand in Ahmedabad ,Gujarat on 15 December 2022.

The company will offer packaged indigenous consumer goods including processed foods, edible oils, pulses, grains, staples and daily essentials under the Independence brand.

The FMCG business of RIL is being handled by Reliance Consumer Products, a subsidiary of Reliance Retail Ventures Ltd. Reliance Retail Ventures limited is a wholly owned subsidiary of RIL. 

Speaking on the occasion, Isha Ambani, Director Reliance Retail Ventures Ltd said that soon the ‘Independence’ brand will be extended all over India. 

Some of the top FMCG companies in India are Hindustan Unilever Ltd, Nestle, Dabur, Marico, Parle etc. 

What are Consumer durable goods and FMCG?

Consumer goods on the basis of its usage has been broadly divided into durable and non -durable goods. 

Consumer non-durable goods or Fast Moving Consumer Goods (FMCG) are consumer goods which are almost used daily by the consumer and are generally sold at a low cost so that it is affordable to many. It has a low shelf life and needs to be replenished more frequently.  Some of the examples of the FMCG products are tea, biscuit, milks, soaps, perfumes etc. 

Consumer durables goods are those goods which are not frequently purchased by the consumers and have longer shell life. For example electronics items like TV, mobile phones, or cars etc.