Swachh Bharat Mission-Urban 2.0 launches National Behaviour Change Communication Framework for Garbage Free Cities

Tags: Government Schemes National News

Swachh Bharat Mission-Urban 2.0, under the aegis of the Ministry of Housing and Urban Affairs, has launched the 'National Behaviour Change Communication Framework for Waste Free Cities' to strengthen the ongoing mass movement for 'Garbage Free Cities'.

• A social revolution has taken place in the field of cleanliness in urban India, in which one hundred and thirty crore citizens have come together in support of the Prime Minister's call for 'Clean India'.

• In the last seven years, this government policy for cleanliness has become the world's largest behaviour change programme.

• It works on the principles of sustainable urbanisation, circular economy, Reuse, Reduce, Recycle and the United Nations Sustainable Development Goals.

• Swachh Bharat Mission-Urban 2.0

• Prime Minister Narendra Modi launched the second phase of the 'Swachh Bharat Mission-Urban' on October 2, 2021, on the occasion of Gandhi Jayanti.

• It has been designed to make all cities garbage free and achieve the goal of water conservation.

• In this, a provision has also been made to store and filter waste water by adopting a complete liquid waste management system in cities with a population of less than 1 lakh.

• Under this, 3.5 lakh individual, community and public toilets will be constructed for the population going to urban areas for employment in the next 5 years.

• Swachh Bharat Mission (SBM) was launched on October 2, 2014 with the objective of promoting 'cleanliness and Sanitation' in the society and the country.