Tata Consumer Product limited to buy Ramesh Chauhan’s Bisleri
According to the Economic Times, Tata Consumer Product limited is set to acquire India’s largest packaged drinking water company, Bisleri, for an estimated Rs 6,000-7,000 crore. However the deal is yet to be publicly announced and approved by the Competition Commission of India. Chairman Ramesh Chauhan of Bisleri International is aiming to disinvest Bisleri International to Tata Consumer Products three decades after selling soft drink brands Thumbs Up, Gold Spot and Limca to Coca-Cola.
Chauhan’s ill health and daughter Jayant’s lack of interest in the business is driving him to sell off the company. The day-to-day management team is led by a professional team headed by CEO Angelo George.
Originally an Italian brand, Bisleri was acquired by the Chauhan’s in 1969. The company has 122 operational plants in the country.
Kolkata based Tata Consumer Product limited is a Fast Moving Consumer Goods (FMCG) company of the Tata Group. With the acquisition of Bisleri, along with pre-existing products like Himalayan, Tata Copper plus Water and Tata Gluco+, the TCPL is likely to emerge as the market leader in packaged drinking water.
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