UPICON and Jadooz to create 1,000 rural entrepreneurs in Edutainment in Uttar Pradesh

Tags: Economy/Finance State News

U.P. Industrial Consultants Limited (UPICON) and Jadooz Company have joined hands to create 1,000 rural entrepreneurs in Uttar Pradesh through rural edutainment centres called ‘Magic Rooms’. 

The Magic room is based on the concept of common infrastructure usage for Education and Cinema’. It will perform the dual function of big-screen-based live interactive education in the day and will double up as a ‘First Day First Show’ cinema in the evening.

Both UPICON and Jadooz will train 1000 entrepreneurs in rural Uttar Pradesh.  UPICON expects every Magic Room to create direct and indirect employment to more than 25,000 people and create a new direct and indirect economy of Rs 1,000 Crores annually.

The first two ‘Magic Rooms’ are expected to be inaugurated in rural clusters surrounding Lucknow and Basti.

Jadooz is an entertainment start-up based in NOIDA, is in the business of setting up mini theaters in rural areas with an average seating capacity of 30-50. The mini theaters are normally used for educational purposes in the daytime and for cinema at night time.

UPICON Managing Director: Pravin Singh