Agriculture Minister launches eNAM Platform of Platforms (PoP)

Tags: Economy/Finance

Recently the Union Minister of Agriculture and Farmers Welfare launched the Platform of Platforms (PoP) under the National Agriculture Market (e-NAM) on the lines of the State Agriculture and Horticulture Ministers' Conference in Bangalore, Karnataka.

Platform of Platforms (POP)

• e-NAM integrates a platform of service providers as a "Platform of Platforms", which includes

• 1. Holistic Service Providers (Service providers that provide comprehensive services for the trading of agricultural produce, including services related to quality testing, trading, payment systems and logistics).

• 2. Logistics Service Provider, Quality Assurance Service Provider, Cleaning, Grading, Sorting & Packaging Service Provider, Warehousing Facility Service Provider, Agricultural Input Service Provider, Technology Enabled Finance & Insurance Service Provider.

• 3. Information dissemination portals (advisory services, crop forecasts, weather updates, capacity building of farmers etc.), other platforms (e-commerce, international agri-business platforms, barter, private market platforms) etc.

Benefits of POP

• This will increase the digital access of farmers to multiple markets, buyers, service providers and improve the price discovery mechanism, price realisation and bring transparency in business transactions.

• 41 service providers from different platforms are covered on POP facilitating various value chain services such as trading, assaying, warehousing, fintech, market information, transportation etc.

• The PoP will create a digital ecosystem, which will benefit from the expertise of different platforms in different segments of the agricultural value chain.

• The inclusion of various service providers will not only enhance the value of the e-NAM platform but also give the users of the platform options to avail services from different service providers.

• It enables farmers, FPOs, traders and other stakeholders to access a wide variety of goods and services across the agricultural value chain through a single window, thereby giving more options to the stakeholders.

About e-NAM Portal 

• The portal named e-NAM (eNAM) was launched by the central government in April 2016.

• National Agriculture Market (eNAM) is a pan-India electronic trading portal that integrates the existing APMC mandis to create a unified national market for agricultural produce.

• Small Farmers Agribusiness Association (SFAC) is the lead agency to implement eNAM under the aegis of Ministry of Agriculture and Farmers Welfare, Government of India.

• At present, 150 commodities including food grains, oilseeds, fibre, vegetables and fruits are being traded on the e-NAM portal. Also more than 1,005 'Farmer Producer Organisations' are registered on it.