Arth Ganga Model

Tags: Government Schemes National News

The Director General of the National Mission for Clean Ganga mentioned the Arth Ganga model during his virtual keynote address to the Stockholm World Water Week 2022 on 26 August.


About Arth Ganga Model :

  • PM Modi first introduced the concept of Arth Ganga Model during the first National Ganga Council meeting in Kanpur in 2019.

  • During the meeting he urged for a shift from Namami Gange (cleaning of Ganga) to the model of Arth Ganga. 

  • Arth Ganga focuses on the sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.

  • The Arth Ganga model seeks to use economics to connect people to the river.

  • The scheme seeks to contribute at least 3% of the GDP from the Ganga basin.

Features of Arth Ganga Model :

  • Zero Budget Natural Farming - This includes chemical free farming on 10 km on either side of the river and promotion of use of cow dung as manure through Govardhan Yojana.

  • Monetization and Reuse of Sludge & Wastewater - It envisages reuse of treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).

  • Creation of livelihood opportunities - For example- ‘Ghat Mein Haat’, promotion of local products, Ayurveda, medicinal plants, capacity building of volunteers like Ganga Praharis.

  • Increase public participation - To enhance synergy among the stakeholders associated with the river.

  • Promotion of cultural heritage and tourism - To promote cultural heritage and tourism in and around the Ganga through conduct of boat tours, adventure sports and yoga activities.

  • Improved water governance - To promote institutional building by empowering local administration for better water administration.

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