Eveready appoints Neeraj Chopra as New Brand Ambassador

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Current Olympic gold medalist and globally top-ranked athlete in men's javelin throw Neeraj Chopra was introduced as the new brand ambassador of battery industry giant Eveready Industries India (EIIL).

An Overview of the News

• This collaboration marks the launch of the Ultima Alkaline Battery series, reflecting Eveready's dedication to excellence and innovation.

• The Ultima series targets the Indian youth market, providing durable and cost-effective solutions to high-drain appliances.

Performance and Endurance Incorporation

• Neeraj Chopra's remarkable journey reflects the values of Ultima Alkaline batteries, providing 400% more power for longer-lasting performance.

• Both the Chopra and the Altima epitomize the virtues of performance, power, endurance and reliability.

Innovative Turbolock Technology

• The Ultima Alkaline battery series features Turbolock technology, meeting emerging consumer needs with advanced performance.

• Eveready aims to provide cutting-edge energy solutions in parallel to Chopra's journey of excellence and growth.