Cricket star Deepak Chahar launches 'DNINE Sports'

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Indian cricketer Deepak Chahar forayed into the sports equipment industry with the launch of DNINE Sports.

An Overview of the News

• Deepak Chahar has invested ₹2.5 crore in DNINE Sports.

• DNINE Sports aims to revolutionize athletic gear, offering a wide range of products to suit the needs of athletes, including professional cricketers.

Establishment and Founder:

• DNINE Sports was established under the entity LCDC Athletics Pvt. Ltd.

• Deepak Chahar and his father Lokendra Singh Chahar are the co-founders of the company.

Distribution Strategy:

• DNINE Sports adopts a multi-pronged distribution approach, encompassing both online and offline.

• The importance of word-of-mouth marketing in establishing a brand identity for DNINE Sports is emphasized.