Kerala gets the Responsible Tourism Global award at the World Travel Mart held in London
World Travel Mart (WTM) London Kerala’s sustainable and inclusive tourism project STREET has received the Responsible Tourism Global award the World Travel Mart (WTM) London in recognition of the water conservation initiatives successfully carried out as part of the community-oriented destination development plans.
The state bagged the award for the commendable work it carried out for ‘Conserving Water and Improving Water Security and Supply for Neighbours. ‘The award is for the water conservation initiative taken up under the STREET project, which is a first of its kind initiative in the world.
The STREET (Sustainable, Tangible, Responsible, Experiential, Ethnic Tourism) focuses on theme-based street development approaches at tourism destinations to reduce over concentration of activities at core centers, and maximize the local community benefit.
‘Water Street’ which has been successfully implemented at Maravanthuruthu Panchayat in Kottayam District near Kumarakom was especially mentioned by the jury for choosing STREET for the award.
Kerala Tourism tagline: God’s own country
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