Tourism minister launches Visit India Year 2023 initiative

Tags: National News

Tourism Minister G Kishan Reddy launched the Visit India Year-2023 initiative in New Delhi on 31 January and also unveiled its logo.

An overview of the news

  • The Tourism Minister also unveiled the logo of the campaign which is inspired by the image of 'Namaste'.

  • The logo represents India as a microcosm of countless stories.

  • It imbibes the philosophy of 'Atithi Devo Bhava' along with the heritage of India to the art of cooking divine food and our rich wildlife.

  • The emblem depicts elements of India's heritage and its monuments.

  • The campaign aims to encourage travel in the country that currently holds the G-20 presidency. It is an initiative of the Ministry of Tourism.

  • According to the Ministry of Tourism, the G-20 chairmanship provides an excellent opportunity to highlight the specialties of the country's tourism sector.

  • This year more than one lakh foreign delegates will visit India and they will be shown all aspects of India's culture including monuments and festivals.

  • Each foreign representative of the G20 will be a brand ambassador of India's culture, heritage and tourist destinations.

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